Number crunching: tourism in Torbay
The new tourism company set up to promote Torbay, the English Riviera Tourism Company, has plans to spend £465,000 on destination marketing plus £200,000 on the marketing team.
The push to marketing follows a 13 per cent decline in visitor numbers in the 2008 tourism statistics, with a loss of 1,000 jobs in the tourism-related industries. The new company will take over the tourism role of Torbay Council, with funding from the council to the tune of £537,000 (other funds to come from the private sector – £325,000 – and £50,000 from commissions).
The company’s full budget will be £912,000, with £50,000 going towards operating costs and £190,000 on visitor information services throughout the Bay.