Businesses rally around Dartmoor Zoo
Businesses from around the region have been offering their support to the Dartmoor Zoological Park. From interior fit out through to advertising and promotion, the park has found itself inundated by offers of assistance and expertise.
Today (October 18) saw the unveiling of the park’s first 48-sheet poster on display in Estover, Plymouth. This was supplied entirely at the expense of Plymouth-based advertising company, Yellowbird Media, which has offered to position this poster wherever it has spare capacity.
Area tourism partnership, Visit South Devon, has put together a campaign encouraging its members to support the park. This has included the free print and design of 10,000 leaflets, by Kingfisher Print & Design and Gammaray Creative, which are soon to be distributed.
Vue Cinema (Exeter and Plymouth) has offered to distribute ‘free kids’ promotional vouchers with tickets to all family films up until Christmas. The Plymouth City Centre Company will also give out these vouchers on the back of family tickets to the city centre’s ice-rink.
Topps Tiles, Plympton, has agreed to provide all the necessary materials to renovate the park’s outside toilets free of charge, while Plymouth-based Matt Jones of Finishes Ltd, who currently undertakes much of his work in London, has agreed to completely refurbish the inside toilets and some other smaller aspects of the park.
Also working with the Park is The Dartmoor Partnership, inplymouth.com and marketing agency, Evocative, which has recently pledged PR support.
Ben Mee, owner of Dartmoor Zoological Park, told the Devon Week: “We have been astounded by the levels of support we have received from so many people and organisations. The unveiling of the 48-sheet poster today has really been the icing on the cake. It looks fantastic and we are so pleased to have been able to gather everyone together to see it for the first time.
“The last few months have certainly not been easy, but this response really shows that what we are doing is important. We are now looking forward to a positive future and hope to see as many people as possible voting with their feet and visiting the Park.”
Dartmoor Zoological Park is located in Plympton, Plymouth, and boasts the largest collection of big cats in the South West. For more information visit the Dartmoor Zoo website
(from a press release)
(image: from left to right – Laura Dunne, Kelly Hewings (both Yellowbird Media), Lynne Mashadi (inplymouth.com), Ben Mee (Dartmoor Zoological Park), Matt and Rebecca Jones (Finishes), Gavin Braithwaite-Smith (Evocative), Ash Mashadi (inplymouth.com))
• Read about the Hollywood movie to be based on Ben Mee’s story of taking over Dartmoors Zoo, on D+CFilm