Snuggling bunnies settle down for a good night’s sleep
Hotel chain ibis says it has created its most comfortable hotel bed ever, and there’s an incredibly alluring snuggling bunnies ad to go with it.
The ibis people claim to have set their researchers a task to go over everything bed-based to ensure a happy sleep, from A to Zzzzzz.
The researchers analysed the spring of bed bases and the density of mattresses, testing the softness of duvets and the fluffiness of pillows, to name but a few.
And the reason for those snuggling bunnies is the creation of the Sweet Bed, which has been put together by the ibis design and innovation team to ensure the cosiest and most exclusive comfort.
The new Sweet Beds are being rolled out across the ibis network, to make sure every guest is tucked in, and ready to dive into a deep, comfortable sleep.
So proud are ibis about their new Sweet Beds that they’ve created some fun bedding lesson videos on their website – although that claim that the black colour matched function and emotion did have us scratching our head. Nevertheless, the movies show ibis has put its money where its mouth is, aiming to put a spotlight onto the science of snooze-time.
The beds follow three simple rules: flexibility; support and sensation, with the base, mattress and duvet and pillows each playing a vital role.
Click through the film to find out more. And after all, you can’t argue with snuggling bunnies, can you?
Latest posts by the Devon Week (see all)
- Landscape, figure and text: Insights exhibition at Harbour House, Kingsbridge - June 19, 2017
- Devon links to Ways With Words literary fest at Dartington Hall - June 19, 2017
- Stand Up for Nature students win award - June 14, 2017