Mobile phone giant Vodafone has been helping people throughout the world do things for the first time with their Vodafone Firsts (that’s #First) campaign. In India that has meant helping boxing champ Mary Kom establish her First Female Fight Club.
Mary is somewhat of a big hitter when it comes to female boxing. She’s five-time World Boxing champion and Bronze medal winner at the 2012 London Olympics.
She’s also somewhat of a role model when it comes to women in India.
When she first started boxing she wasn’t taken seriously.
“When I first started, I was a laughing stock as people thought boxing was a sport for boys,” says Mary. “Then when I got married, I was again the topic of conversation as the whole village discussed the ‘end of my glory’. After having my children, people again began to say that I would never be seen in the ring. I overcame all these obstacles.”
She’s aiming to share her experience and expertise in her Female Fight Clubs. And technology will help Mary share her message.
“Technology allows my message to reach as many women in India as possible, and hopefully women all over the world. Without technology, this dream would be impossible. Fans will be able to use my app on their phones and get self-defence tips wherever they are, whenever they want,” she said.
You can read more what makes the inspirational Mary tick and her hopes for her Fight Clubs on the Vodafone Firsts site. Just watch the film and click through to get there. You can also see behind the scenes for the development of Mary’s Fight Club.