Live Driving Lab’s crowd wisdom to help Michel create your ideal tyre
Crowds have been attributed with all kinds of wisdom, and that wisdom is now being put into good use to find individual driving answers.
Michelin have turned to the crowd to uncover individual driving habits that could benefit everyone.
Their new initiative, the Live Driving Lab, looks at the driving of 3000 people across Europe to see how they drive and the different conditions they face. Special monitoring equipment has been fitted to these driving Guinea Pigs’ cars to see the driving challenges they undertake, and how this deeper understanding can be used to create a better tyre and driving experience for all.
The Live Driving Lab is in addition to Michelin’s annual 75,000 tests with consumers that try to get underneath the issues faced when driving.
All this info is being fed into Michelin’s Road Usage Lab, a new digital hub which gathers together all the info from Michelin initiatives, past and present.
The kind of answers they are providing look at lasting longer and saving energy in tyres for urban environments. Apparently short trips around town wear out tyres twice as fast as on the motorway. And that 30% of fuel consumption with urban driving is down to your tyres.
It looks like all the collection of crowd knowledge is having some benefit to road users. If only they could make the roads less crowded too – that would be another thing that would benefit all drivers!
Watch the film to see more about the initiatives Michelin have set up to better understand driving needs and click through to find out about their solutions.
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