Johns of Instow & Appledore wins Retailer of the Year at the Farm Shop & Deli Awards 2015
North Devon-based delicatessen Johns of Instow & Appledore has beaten more than 500 nationwide fine food businesses to be named the Farm Shop & Deli Awards 2015’s Retailer of the Year.
The award was announced and presented to owners Sue and Anthony Johns by Nigel Barden, food journalist and chair of this year’s judges, at the Farm Shop & Deli Show 2015, at the NEC Birmingham, on Monday 20 April.
Judged by some of the UK’s most prominent food experts the awards recognise the very best standards in speciality retail and celebrate the highest levels of service, product knowledge, innovation and community involvement.
The judging process is managed by a panel of food industry experts that included the likes of chairman of the judges, food critic, journalist and broadcaster Nigel Barden; acclaimed food and drink writer, chef and co-chair of the judges, Elaine Lemm; Juliet Harbutt, cheese expert and chairman of the British Cheese Awards; and Ross Gilfillan, editor of Speciality Food.
Nigel Barden, chair of judges, said: “Johns of Instow & Appledore are integral to their North Devon communities and a real jewel of a find to those travelling from further afield. They are brilliant examples of a local shop, offering a complete one-stop offer. Johns provide a friendly, well-informed service, with a marvellous array of, wherever possible, locally sourced ingredients. It’s the type of business that others should strive to be like.”
Elaine Lemm, co-chair of judges said: “Without doubt, choosing an overall winner from the outstanding 2015 Awards line-up was all but impossible. Ultimately, the choice was not just for a worthy winner but an enterprise that embodies the excellence of farm shops and delis in the UK today. The unanimous agreement of the judges demonstrates that Johns of Instow & Appledore is that business and justly deserves the accolade of Retailer of the Year.”
The team at Johns of Instow & Appledore said: “We are absolutely delighted, it’s not sunk in yet! We’re so proud of everybody, thank you to our loyal customers and dedicated team. It is all of them who have made this possible. One of our core strengths is being able to bring so much local produce to customers whilst supporting local producers. This award is not just for our customers and team, but also in recognition of our local suppliers.”
Johns of Instow & Appledore started as a family business in the 1940s, and is today run by the fourth generation of the Johns family. The company has two shops in North Devon, one in the village of Instow and the other in the village of Appledore. Both shops include a full delicatessen, butcher, and wine shop.
In 2012 they opened the Johns’ Café at the Appledore shop that offers a delicious seasonal menu based on local produce that is either made in house or by carefully sourced producers.
On Good Friday, Friday 3 April 2015, it launched an online shop that means that customers can now buy key delicatessen items, e.g. a signature dish, chocolate brownies, clotted cream or various gifts and hampers, and have them delivered to them.
As part of the judging process customers were invited to comment on the company and some of the comments are below:
“Quality local foods supporting local industry. Good atmosphere and delightful staff that make a wonderful eating experience.”
“It’s such a pleasure to shop at Johns. Everyone who comes to stay with us takes a range of products back with them and for my father in law to admit that it’s the best meat he has tasted is a first!! The quality of the food is high as is the customer service. It’s our equivalent to Fortnum & Masons.”
Johns of Instow & Appledore is completely dedicated to steering the company in a ‘hands-on’ way with an enthusiastic team and loyal customer, both in the local community and visitors. Its success has seen the two shops become a regular foodie destination promoting locally produced food on the North Devon coastline.
(from a press release)
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