Devon-based pet food firm wins dog product of the year
Natural pet food manufacturer Forthglade, from Winkleigh, have been honoured with an international industry award – ‘2016 Dog Product of the Year’. The prestigious awards run by leading pet industry magazine Pet Product Marketing, recognized the Devon firm for the huge success of its popular grain free natural pet foods.
The coveted PPM awards celebrate leading international pet brands and most successful new products sold in pet shops throughout the UK. Forthglade introduced its grain-free range just over a year ago, and it has rapidly become a best seller.
Gerard Lovell, joint MD at Forthglade said “This award means a great deal as it’s voted for by actual pet product retailers. Competition is stiff as the awards include the biggest brands in the pet industry.
“We look forward to sharing the award with our Devon team, who’ve all been incredible throughout such a busy year of growth. 2016 is set to be an exciting time for Forthglade and winning this award is a great start to the year.”
Forthglade was also recognized as the runner-up for the magazine’s Business Achievement of the Year award, highlighting a £6million investment from Piper, a leading investor in consumer brands, the firm’s ongoing product innovation, and the recent fundraising partnership with Guide Dogs for the Blind.
Forthglade was first established in 1971 and was the first natural wet pet food to be produced in the UK.
It continues to release innovative natural products and produces recipes for dogs and cats that contain no artificial colours, flavours or preservatives, just premium ingredients enriched with vitamins and minerals.
The grain free products have become hugely popular as UK pet owners become more aware of food intolerances in pets.
Sally Pepper, editor of Pet Product Marketing said: “We shortlisted Forthglade’s Natural Lifestage Grain Free food because the company is showing exceptional growth and the brand’s natural values are in line with the products customers are asking for in pet shops.
“Pet retailers like the fact that the foods have high meat content and are grain free. When our readers voted on the shortlist, Forthglade was the clear winner, beating off some very stiff competition.”
Forthglade is widely available from pet shops across the UK, as well as Europe and far afield as the Middle East.
For further information on Forthglade and its natural pet foods visit www.forthglade.com.
(from a press release)