Safe toys are not just from Christmas

The Ce-E Robot is spreading the news of safe toys, especially important in the run up to Christmas. And the robot performs in such a fun, funky way, it may even be a contender for a Christmas number one.

Although it’s fun, the robot highlights the CE mark, which is a European standard of toy safety, and reminds shoppers of the importance of age appropriate and safe toys, as well as the need for safety equipment for certain activities.

The message is reinforced with an undeniably catchy tune, and a set of characters with includes a cuddly teddy and love interested provided by the Ce-E robot’s girlfriend.

And you can interact with the video, putting together your own tune at the end of the video