The Plymouth City Development Company (PCDC) is set to announce a new market package to include a ‘visual identity’ logo and image library, an ‘aspirational statement’ and snappy one-line slogans summing up the city’s appeal.
Matthew Cross, the PCDC’s director of inward investment and marketing, said: “There is no external realisation of what Plymouth can do. I’m not going to say we can change everyone’s attitudes, but start a process that over the course of time will do that. It’s vital we do that.”
The PCDC is aiming at the Local Economic Strategy’s target of creating 42,500 jobs by 2026, within which the city’s brand identity will be key.