Efforts by Torbay Council to tackle the problem of dog fouling have won first place in the Preventative Approaches category at the Keep Britain Tidy Network Awards in recognition of its Paws to Pick Up campaign. It was also named as Keep Britain Tidy Network Awards Overall Winner 2010.
Due to complaints about the amount of dog faeces on the ground, Torbay Council set about a controversial anti-fouling campaign, which kicked off a long-term programme to raise awareness of the health issues and penalties associated with dog fouling.
The aim of the campaign was to highlight that public litter bins can be used to dispose of bagged dog faeces and to increase the number of ‘intelligent’ dog fouling reports to assist the council with successful enforcement. A dedicated webpage was launched to encourage the public to report offenders and to help the dog wardens effectively target hotspot areas.
The hard hitting messages of the campaign helped to see a significant shift in how the council promoted its messages. This proactive approach has seen a range of promotional techniques as part of a wider strategy, ensuring a consistent, targeted approach throughout the council.