Cornwall hotel The Scarlet picked up the winner of winners award at the South West Tourism Excellence Awards 2010-2011, which took place at the Riviera International Conference Centre Torquay, where 42 tourism businesses and six of the region’s top Tourist Information Centres were presented with awards.
The awards celebrate the ‘best in the South West’ and aim to promote and reward the leading businesses and individuals in the tourism industry.
The Gold Award winners at this years awards will all now go on to represent the region at the National Enjoy England Awards for Excellence in 2011.
Alistair Handyside, chairman of South West Tourism, told the Devon Week: “I am absolutely delighted with not only the standard of entries, but also the calibre, dedication and passion for quality of our winners – the tourism industry of the South West goes from strength to strength. Each year, we showcase what is truly excellent about our visitor economy and we celebrate success – in customer service and experience and our industry in general.
“I wish all success in the future to our winners and finalists, I am sure that winning these awards will have a hugely positive impact on their businesses. As chair of South West Tourism, I am immensely proud that excellence in the South West is recognised and rewarded and long may this continue.”
Alan Taylor, managing director of South West self-catering provider Blue Chip Holidays, said: “The South West Tourism Excellence Awards have once again shone a beacon on the finest of the region’s of attractions, accommodation providers and tourism focused businesses. We can be very proud of all the winners, each of whom has shown that when times are tough a determined focus on quality is the very best way to thrive.
“Special mention has to go to The Scarlet, a paragon for all tourism focused businesses to aspire to. They have shown that excellence is the best approach to building an outstanding reputation, and they have successfully leveraged Cornwall’s natural resources to create a unique proposition in what is a very competitive national and international market.
“What the owners have achieved in such a short space of time is quite simply stunning and they are very worthy winners of the South West Tourism Excellence Awards Winner of Winners title.”