Plymouths across the world will be getting a call from the mother of all Plymouths to return home as the city launches its new official visitor guide.
For the first time, guides are being sent to all the namesake towns across the world – 58 in all – in the States, Canada and New Zealand as well as the Caribbean to entice visitors to come to see where it all began.
The guide, produced by the Plymouth Waterfront Partnership, is designed with the new Positively Plymouth branding and presents a focus upon the city’s waterfront and historic harbour area, featuring iconic views, showcasing the cultural events and shopping on offer.
One of the city’s most famous ambassador’s Tom Daley has written the introduction to the 46-page booklet designed to highlight what’s best about this city by the sea.
Sailor Pete Goss and broadcaster Angela Rippon also provide contributions. Descriptions of the historic Barbican and past arrivals of Walt Disney, Charlie Chaplin, Pocahontas and the Beatles, all tell the story of our city nestled between the stunning national park of Dartmoor and the protected European Marine Site of Plymouth Sound.
More than 30,000 brochures are heading for tourist information centres around the UK, along with a series of new outlets including a number of UK marinas. Partnerships with Air South West and Brittany Ferries will distribute the guide on flights and at locations in France and Spain.
As well as enticing newcomers to the city, once visitors arrive it’s important to showcase the best of what Plymouth has to offer, so Plymouth University will distribute them at open days and the city’s attractions, hotels and bed and breakfast establishments will also stock them.
The publication is aimed at attracting families as well as eco-minded tourists, with features on cycling, sailing and walking. With a stepping ashore feature, the guide specifically targets the sailing community to spend more time in the city and marinas up and down the country will be sent the brochure to inform sailing and boating enthusiasts that Plymouth is an ideal port of call.
The guide also gives people advanced notice about the British Art Show which kicks off in September and promises to pull in a new type of visitor to the city.
The guide is part of the first wave of activities being rolled out as part of the city’s new strategic place management marketing approach. Coordinated by Destination Plymouth, a not-for-profit public private company, visitor focused promotion is delivered through the combined activities of the Plymouth Waterfront Partnership, City Centre Company and the Council’s Economic Development team.