“For those of you that believe, no explanation is really necessary,” purrs hypnotist Justin Tranz. “And for those of you who do not believe, great imagination, lots of animation, and exaggeration.” Wise words. What Justin is referring to is the second of Ikea’s ground-breaking Time Travel Experiments.
The theory runs like this: “hypnotism has been used across multiple fields including forensics, physical therapy, sports and in education.”
So ‘what about time travelling’? asks Ikea.
First you need some highly suggestible people with limited wardrobe choices – they will be wearing the same clothes 5, 10 and 20 years in the future.
Then you need a world renown hypnotist. Enter Justin.
And finally a convincing setting for your future, where important moments of your future life will happen – Ikea.
Justin managed to hypnotise couple Beth and Jeff into believing they were in their future, and boy what a ride! Jeff lolls out of bed to propose to Beth (spoiler: she accepts when reminded that they’re both lactose intolerant); they’re five-year-old future son wants to be shown where babies come from (spoiler: ugh!); and their future 15-year-old son can’t play guitar (spoiler: they don’t have a garage!)
These may all seem pretty normal, but that’s the whole point. Ikea running with the idea of Where The Everday Begins and Ends. And by that they mean their bedrooms and bathrooms (there’s a neat subliminal bit at the end where they call on you to buy Ikea bedrooms and bathrooms).
Watch the video to see how Jeff and Beth get on, and if they learn anything about their potential future life. Plus, you can catch up on Episode 1 of the Time Travel Experiment.
And as Justin Tranz says: “For those of you that believe, no explanation is really necessary.” For those that don’t, there’s Fred.