Valentine’s Day is traditionally a time of year which has become synonymous with couples nationwide swapping romantic cards and tokens of affection. However, when it comes to one group of creative, entrepreneurs, it’s much more likely to be tips on beautiful product designs, crafty budget tracking tools and five year plans that they’re trading over dinner.
Notonthehighstreet.com, the UK’s leading online curated marketplace, connecting the best small creative businesses with the world, has seen an uplift of 38% in the number of small creative businesses started and run by couples, joining its platform over the past 12 months,
One such partnership at home and in business are Exmouth-based couple Claire and Tarot Close who launched their business ‘Claire Close’ on notonthehighstreet.com in 2012.
Running in tandem with Tarot’s Exmouth-based print shop, the initial Claire Close products were simple personalised screen prints that could be tailored to include the recipient’s name.
They have expanded the range hugely and have sold products all over the world, sending personalised prints to customers in destinations including Los Angeles and Australia.
Since launching, the couple enjoyed huge success with their range of inventive, personalised paper-based gifts with products appearing in the pages of magazines including style bible Vogue and interiors.
Claire said: “Tarot and I absolutely love working together as a couple. We’re able to collaborate creatively while also being there to share in each other’s successes and cheer each other up when there are challenging times.
“The success we’ve seen so far with the business is phenomenal – it’s amazing to see products we’re creating here in Exmouth being bought by people worldwide. ”
Sally Bendelow, notonthehighstreet.com creative product director said: “We’ve seen a significant increase in the number of couples like Claire & Tarot who are choosing to collaborate professionally to sell their goods on notonthehighstreet.com.
“We find that the couples we work with who are also professional partners know intuitively what their expectations are of each other. They’re very much in tune with what they want to achieve from the inception of their businesses, which perhaps explains why they work so well together.”