Exeter-based Marketing Source has announced its acquisition by specialist technology outsourcer, Equiniti PLC.
Marketing Source, based in Pynes Hill, Exeter, was launched 10 years ago by CEO Stuart Robb to help blue-chip organisations profile their customers, cleanse consumer data and utilise targeted customer data, while ensuring compliance with current and future data protection legislation. The company also offers cyber security products to financial services and consumer brands, helping to prevent email fraud and phishing scams.
More Employment Opportunities in the South West
Having built-up a roster of well-known companies, such as Santander, Rightmove and Moneysupermarket, Robb says that the acquisition will lead to more employment opportunities in the South West: “Marketing Source has become one of the fastest-growing businesses in the region and becoming part of the Equiniti family will only serve to open-up more positions in our industry.”
Robb is the first to admit that a large part of the business’ success is due to employing the best that the South West has to offer. To announce the acquisition, the CEO organised a sumptuous, surprise party for his staff, at the prestigious Anram House, in Newton Abbot.
A Surprise Celebration
“They knew nothing about it,” Robb said, “until they received their invitations. On the day of the party, we had organised a fleet of stretched limousines from three different firms to collect them all and take them to the venue. When they arrived, they were met with photographers, Poi performers, close-up magicians and a stunning meal. As well as a craft gin bar and a cocktail bar from Oddfellows, we hired a local band for the music and rooms anyone who wanted to stay the night. Without the expertise of my staff, Marketing Source wouldn’t be what it is today and I wanted to reward them and let them know just how much they’re valued.”
Keeping things Local
It was also important to Robb to keep things local: “I was born and raised in Devon and I believe there’s an awful lot of talent down here; talent that could benefit the rest of the country. This acquisition shines a light on what Exeter and the surrounding area have to offer, and I believe things will continue to improve for the local economy. Choosing Anran House and using local suppliers and entertainers to create our party seemed only fitting. Marketing Source has always grown at an incredible rate and we have a commitment to continue hiring locally to meet our growth plans.”
A Closely-guarded Secret
For the staff, the party was an unprecedented highlight. Will Howells, managing director, said: “It was amazing. We got the real ‘celebrity treatment’. I don’t know how Stuart managed to keep such a big event so secret, but the fact that he just sprang it on us made it even more special.”
(from a press release)