travel

Are legends born or made, and do you have what it takes to become one? It’s a thorny question that most people have asked themselves. But Heineken have put their money where other people’s mouth is and created a social experiment to uncover legendary travellers.

According to Sandarijn Huijgen, Heineken’s Global communications director: “We are giving a few of them the opportunity to go beyond the borders of their comfort zone.”

That comfort exclusion zone is called ‘Dropped’.

“Dropped is a social experiment that will challenge the participant to display their true character and if they do, have a legendary travel experience,” says Sandarijn.

In the first Dropped experiment, take a look at the video and see how Stavros Kottas from Athens faces up to the first part of his challenge.

Just to give you an insight into what this involves, Stavros is led through the Cambodian jungle blindfolded before taking to the river in a duck dirigible.

This is just the first of Heineken’s campaigns – which asked for volunteers! All people had to do was make a video of their an everyday journey that they turned ‘legendary’, and present it with the hashtag #dropped.

So far Heineken has sent people off to India, Morocco and Alaska as well as Cambodia, and you can catch up with them all, and ask yourself how would you have coped.

Could you be a legend? Stretching your comfort zone is something you can do everyday, and remember to reward yourself if you do. Meanwhile, see how Stavros Kottas fares (Kottas means chicken, by the way…)